Strategic Management (MGMT4323 (UG19))

Term: Cohort Spring (Jan-Apr) 2020 (UNDG)

Faculty

	Suzon A Tropez HolmesShow MyInfo popup for Suzon A Tropez Holmes
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Schedule

Thu, 6:00 PM - 6:50 PM (1/2/2020 - 1/30/2020) Location: MAIN (Agard-Lovinggood Bldg 318 - Lecture - Discussion)
Thu, 7:00 PM - 7:50 PM (1/2/2020 - 1/30/2020) Location:  ( - Lecture - Discussion)
Thu, 8:00 PM - 8:50 PM (1/2/2020 - 1/30/2020) Location:  ( - Lecture - Discussion)
Thu, 9:00 PM - 9:50 PM (1/2/2020 - 1/30/2020) Location:  ( - Lecture - Discussion)

Description

The Marketing Management course provides an introduction to issues involved in managing a company�s marketing function. Topics of study include branding, pricing,promotion, and distribution. The course is structured around the application of case studies, a simulation, and article reviews.