Schedule
Wed, 6:00 PM - 6:50 PM (9/7/2016 - 10/5/2016) Location: MAIN (Agard-Lovinggood Bldg 318 - Lecture - Discussion)
Wed, 7:00 PM - 7:50 PM (9/7/2016 - 10/5/2016) Location: ( - Lecture - Discussion)
Wed, 8:00 PM - 8:50 PM (9/7/2016 - 10/5/2016) Location: ( - Lecture - Discussion)
Wed, 9:00 PM - 10:00 PM (9/7/2016 - 10/5/2016) Location: ( - Lecture - Discussion)
Description
The Marketing Management course provides an introduction to issues involved in
managing a company�s marketing function. Topics of study include branding, pricing,promotion, and distribution. The course is structured around the application of
case studies, a simulation, and article reviews.