Business Policy (MGMT4323 (UG14))

Term: Cohort Spring (Jan-Jun) 2015 (UNDG)

Faculty

	Felisa F JonesShow MyInfo popup for Felisa F Jones
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Schedule

Tue, 6:00 PM - 6:50 PM (2/3/2015 - 3/3/2015) Location: MAIN (Agard-Lovinggood Bldg 316 - Lecture - Discussion)
Tue, 7:00 PM - 7:50 PM (2/3/2015 - 3/3/2015) Location: MAIN (Agard-Lovinggood Bldg 316 - Lecture - Discussion)
Tue, 8:00 PM - 8:50 PM (2/3/2015 - 3/3/2015) Location: MAIN (Agard-Lovinggood Bldg 316 - Lecture - Discussion)
Tue, 9:00 PM - 10:00 PM (2/3/2015 - 3/3/2015) Location: MAIN (Agard-Lovinggood Bldg 316 - Lecture - Discussion)

Description

The Marketing Management course provides an introduction to issues involved in managing a company�s marketing function. Topics of study include branding, pricing,promotion, and distribution. The course is structured around the application of case studies, a simulation, and article reviews.