Marketing Management (MKTG4323 (UG10))
Term: Spring Term 2011 (UNDG)
Mon-Wed-Fri, 2:00 PM - 2:50 PM (1/6/2011 - 5/8/2011) Location: MAIN (Agard-Lovinggood Bldg 311 - Lecture - Discussion)
An analysis of problems which the marketing manager will encounter in modern customer-oriented marketing, as well as techniques of planning, organizing, and controlling business functions.