Help

Course Information

Principles of Marketing (MKTG3311 (UG19))

Term: Cohort Summer (May-Aug) 2020 (UNDG)

Faculty

STAFF STAFFShow MyInfo popup for STAFF STAFF
Email address is hidden, click here to email
Office hours:
  • Monday 3:00 PM to 6:00 PM
  • Monday 7:00 PM to 9:00 PM
  • Wednesday 3:00 PM to 6:00 PM
  • Friday 3:00 PM to 6:00 PM
  •  
    Christopher AaronsShow MyInfo popup for Christopher Aarons
    Email address is hidden, click here to email
     
    Email all faculty members

    Schedule

    Tue, 6:00 PM - 6:50 PM (6/9/2020 - 7/7/2020) Location: MAIN (Agard-Lovinggood Bldg 318 - Lecture - Discussion)
    Tue, 7:00 PM - 7:50 PM (6/9/2020 - 7/7/2020) Location:  ( - Lecture - Discussion)
    Tue, 8:00 PM - 8:50 PM (6/9/2020 - 7/7/2020) Location:  ( - Lecture - Discussion)
    Tue, 9:00 PM - 9:50 PM (6/9/2020 - 7/7/2020) Location:  ( - Lecture - Discussion)

    Description

    Principles of Marketing is an introductory course that emphasizes the key concepts andissues underlying the modern practice of marketing. The role of marketing in the organization and in society is examined and analyzed. Course content includes the general nature of marketing in a macro and micro context, the marketing concept, buyerbehavior, and marketing organization. The marketing process is analyzed through the four main decision areas of products and services, distribution, promotion, and pricing.