Schedule
Wed, 6:00 PM - 6:50 PM (9/26/2018 - 10/24/2018) Location: MAIN (Jackson-Moody Humanities 105 - Lecture - Discussion)
Wed, 7:00 PM - 7:50 PM (9/26/2018 - 10/24/2018) Location: ( - Lecture - Discussion)
Wed, 8:00 PM - 8:50 PM (9/26/2018 - 10/24/2018) Location: ( - Lecture - Discussion)
Wed, 9:00 PM - 9:50 PM (9/26/2018 - 10/24/2018) Location: ( - Lecture - Discussion)
Description
The Marketing Management course provides an introduction to issues involved in
managing a company�s marketing function. Topics of study include branding, pricing,promotion, and distribution. The course is structured around the application of
case studies, a simulation, and article reviews.