Schedule
Tue, 6:00 PM - 6:50 PM (8/22/2017 - 9/19/2017) Location: MAIN (Agard-Lovinggood Bldg 320 - Lecture - Discussion)
Tue, 7:00 PM - 7:50 PM (8/22/2017 - 9/19/2017) Location: ( - Lecture - Discussion)
Tue, 8:00 PM - 8:50 PM (8/22/2017 - 9/19/2017) Location: ( - Lecture - Discussion)
Tue, 9:00 PM - 9:50 PM (8/22/2017 - 9/19/2017) Location: ( - Lecture - Discussion)
Description
The Marketing Management course provides an introduction to issues involved in
managing a company�s marketing function. Topics of study include branding, pricing,promotion, and distribution. The course is structured around the application of
case studies, a simulation, and article reviews.