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Course Information

Global Business Strategies (IBUS4311 (UG16))

Term: Spring Term 2017 (UNDG)

Faculty

Lan LuoShow MyInfo popup for Lan Luo
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Schedule

Mon-Wed-Fri, 11:00 AM - 11:50 AM (1/9/2017 - 5/4/2017) Location: MAIN (Agard-Lovinggood Bldg 316 - Lecture - Discussion)

Description

This course examines the fundamental theories and techniques that are used by multinational corporations to develop and implement a global business strategy needed to effectively integrate the activities of their worldwide subsidiaries. Emphasis is on the three separate components to developing a successful global strategy: developing a core business strategy, developing an internationalization strategy, and developing a globalization strategy. REQUIREMENT: Junior or Senior Only